Advertising

Enjoy the Algarve is an entertaining monthly magazine with great photographs, handy tips and interesting stories, all about the southernmost region of mainland Portugal. But don’t take our word for it, take a look for yourself.

Done that? Like what you’ve seen? And want more info? Read on!

Our magazine is fully responsive, meaning it can be read on any desktop computer, tablet or mobile device. As it can be accessed on any given time, readers will be more likely to choose a time that suits them and read it with all their attention. As it’s a free digital magazine, it has the potential to reach everyone on this world with any sort of computer and internet connection. That’s a lot of people.

However, our readers will mainly be English speaking persons with an interest in the Algarve. Most of them will be expats who live in the Algarve, others will be tourists on holiday, families visiting Portuguese friends, businessmen passing through or retired sunseekers. Do you have a product or service that would appeal to this group and want to advertise in our mag? Great. Get in touch by sending an email to developer@enjoythealgarve.com.

Not convinced yet? Let’s give you three more reasons:

1. Reaching the world

Internet is here to stay. It doesn’t only influence the way people nowadays read (Amazon sells more e-books than printed books), it also affects the way they gather information and make purchases. Advertising in print will only reach so many people. And once the issue with your advertisement is gone into the recycling bin, so will your advert. Advertising in our online magazine will stay here on the site for as long as you want it, as previous issues can be read as well.

Furthermore, by advertising on the internet, you won’t just reach the people that are based in Portugal. As every page in our magazine -so also your advert- is easily shareable via social media, you’ll have the potential of broadening your network with international contacts and reaching the world.

2. Measuring the effect

Nice, that full page glossy spread in a printed newspaper or magazine. But does it really help your business? And if so, by how much? There’s no way you’ll be able to say how much revenue or reach you’ll get via traditional print advertising. With online advertising there is an easy way.

The effect of your advertisement can be measured to the click. Not only will you be able to track how many people have seen your advertisement, but also how long they’ve spent on this page, how many of them have shared your advert via social media and, last but not least, how many of them have clicked through to your website.

3. Engaging potential clients

What do people have to do when they see your advert in a printed newspaper or magazine? Take that paper home or memorise your website. Back at home, they have to remember your advert. Then start up their computer. Connect to the internet. Deal with all their 12 new e-mails, 6 new Facebook messages and 2 other adverts that just popped up. Remember your advert again (good luck with that one). Type in your website and get there.

What do people have to do when they see your advert in our online magazine? Click on the link and get there.

See the difference? Not only will you be engaging with more potential clients faster, online advertising will also give you brownie points for being eco-friendly (no paper). We’re more than happy to assist you in making the step from traditional print advertising to the new and exciting world of digital advertising. What are you waiting for? Get in touch by sending an email to developer@enjoythealgarve.com.

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